Most companies, including ours, never consider the importance of rock-solid provisions and clauses to protect all outputs. Usually, a copy-paste contract from the web or a handshake agreement is used.
Until we had our website stolen from under us, almost lost access to Google search prospects, we never gave it a second thought.
Long story short, we hired an agency and because of the flimsy contract, the agency sold it to FOUR different companies! Because of the duplicate content, Google could’ve de-indexed our property and essentially made us invisible to our clients.
We are currently suing the agency. After all the time, legal fees, hassle, rework, we’ll be well over six figures down.