As per Google SearchLiaison, indexing issues occurred as a byproduct of a technical issue, resulting in some sites being de-indexed by Google.
How does this affect you and your website?
What we’ve seen thus far and what you can do about it are outlined here.
What Is De-Indexing?
Why is it significant that Google “had indexing issues”?
To put it simply, Google’s entire system is based on a massive list of internet pages, which means that when someone searches for specific terms, Google knows to return your page in the results.
However, if their index is compromised, even temporarily, Google will lose track of your page.
In other words, your page has been de-indexed by Google, similar to how a “noindex” directive has been added to your robots.txt file.
Effect Of Deindexing From Google
If your page has been de-indexed due to the issue with Google’s index, it will be temporarily unavailable for inclusion in search results.
As a result, when someone searches for something related to your page, your page gets removed from the search results.
This may also be shown in keyword tracking tools if your page is no longer ranking well for previously performing keywords.
Dealing With The Impact On Your Site
As this is a Google-caused issue, there is little you can do to resolve it, but there are some measures you can take to mitigate the impact on your site.
1. Find Out If Any Pages Are Affected
To begin, utilize a rank tracking tool to monitor your site’s rankings for relevant keywords.
If you see any terms that have dropped dramatically, even if only temporarily, check the pages on which they were ranking.
What was discovered is that these terms began ranking less relevant sub-pages throughout the site but at a far lower position.
2. Verify That Those Pages Appear In Search Results
In a Chrome incognito window, search for these keywords and check to see if your original page reappears in the same position.
If the page appears in nearly the same place, it has been reindexed, and your rankings should stabilize shortly.
Additionally, you can perform a site:mydomain.com search to verify that the page appears in search results, or you can paste the entire URL into the Google search box.
3. Update Search Console With Missing Pages
If your page is not appearing in search results, you can resubmit it or index it via your Search Console account.
Utilize the “URL inspection” function to determine your page’s current position in the Google index.
If you see an error message indicating that the URL is not indexed by Google, click “Request Indexing.”
This notifies Google that your page is urgently in need of indexing. However, this may take some time.
4. Continue To Monitor Your Pages
Once you’ve reviewed your pages and submitted those that require reindexing, it’s simply a matter of monitoring the affected pages to ensure the following:
- They are appearing in search results
- Your keyword ranks are restored
Conduct regular checks, once or twice daily, using the same techniques as before:
- In Google Search, enter the full page URL.
- Conduct a site:mydomain.com search and look for the affected pages among the results.
- Search for the relevant terms associated with the affected pages.
Monitoring Web Pages Made Easy
If you find your website has been deindexed, following these measures should result in a complete recovery of your site’s search traffic and rankings in no time.
The first step to keeping your web presence healthy is identifying quality content and web development managers. It’s hard to choose the best candidate when you are not familiar with the subject matter.
Choosing the best and most competent agency or employee is crucial. Using Scorecards by Watchdog Business Tools will ensure you objectively hire the right candidate every time, and your site is not in danger of being removed by Google.
Learn about Scorecards in greater detail at Watchdog Business Tools. Then consider best practices and how oversight can help those teams generate the best results with our Audit tools.
Another way to get de-indexed is if you have too much duplicate content on your site. Read this blog post to learn more about this subject.