Google helps you in locating almost whatever you may need. Hungry? Locate the restaurant that is closest to you. Are you in the market for some retail therapy? Find all the retail locations near you. Are you curious about what your boss meant by a certain acronym? Find the meaning.
This article about google tools is just one of the seven articles we’re creating to guide you through your digital marketing journey.
Is Google Good For Your Business?
Whatever you’re looking for, this internet giant has you covered — even in the business field. If you own a small business, you may use Google to attract customers and gain a competitive advantage.
From calendars and emails to company profiles and maps, Google tools will help you in successfully running your business and establishing an online presence. Google’s Get Your Business Online (GYBO) website serves as a hub for information on how to use its array of google tools for business.
Google has partnered with many cities and local organizations to assist businesses in developing websites, maintaining a prominent position in Google search results, and attracting customers. There are numerous resources available, including free custom websites, a step-by-step guide to using Google Business Profile, diagnostic tools for evaluating the performance of your website, training programs, and business workshops.
Below are the details of how these Google tools can benefit your company and how to get started.
Google For Business: Google Business Profile
If you’re a small business owner, your company’s first exposure to a potential customer will could be via a Google search. They have something to look for when they use Google Business Profile, formerly known as Google My Business.
Google Business Profile In A Nutshell
Google Business Profile identifies you as a business in Google’s eyes, enabling you to appear in search and map results when someone searches for your type of business nearby. Additionally, it allows customers to submit Google reviews for your business, which contributes significantly to your company’s credibility.
Advantages Of Google Business Profile
Before, a Google Business Profile provided a competitive edge to a business. Without one, you are at a significant disadvantage today, as you lose the opportunity to inform prospective customers about what you do, where you are, when you are open, how others feel about you, and anything else you wish to convey. To utilize this service, you must first create or claim a Google Business Profile.
With a Google Business Profile, you can cultivate an audience and entice customers to return with news updates, event promotions, and special offers and discounts. Your Google business profile lets you stay in touch with contacts by posting status updates, images, videos, and links. Additionally, your profile enables you to monitor and respond to customer feedback and inquiries.
Google Maps And Search
A Google business listing enables others to find your business on Google Maps and will help your business rank high on Google search results. This makes it easier for customers to locate your business, know your hours of operation, and get your contact information — regardless of whether they’re using a computer or a mobile device.
The following procedures will enable you to share content directly on Google:
- Google the name of your business.
- Click “Add update” when your logo appears next to “Your business on Google.”
- Add a photo and/or a button to your update by typing it in.
Anyone searching for you or your business will be able to view your postings, which include images, videos, GIFs, as well as event announcements. The setup is quick and straightforward.
Google Local (Google Guaranteed)
Google Local — also known as Google Guaranteed — is a type of local advertising that appears when people in your area search for your services. Unlike Google Ads, you only pay for Google Local when a customer calls or messages your business straight from the ad, making it an excellent lead generation tool.
Businesses providing home services can obtain a Google Guaranteed badge by completing paperwork. The symbol informs clients that Google has verified and endorsed your business and services. Professionals such as lawyers and consultants can earn the Google Screened badge, which verifies their background and attests to their expertise.
To begin, tell Google how many leads you’d like to receive each week and establish your ad budget. These straightforward ads include the business’ name, the average number of stars it receives from Google reviews, and a few more words. Google will place your ad at the top of the search results, alongside two or three competing companies, based on your budget.
Customers can contact you by clicking on the ad and sending a direct message or contacting your number. When your business receives these phone calls due to Google ads, the call must be answered by a live human rather than a voicemail. If no one answers your calls, Google will minimize the number of times your ad appears. Having a high number of positive Google reviews also helps with ad visibility. Google Local is the primary source of leads for many small businesses.
Need to expand your customer base? If you provide a truly unique service and wish to promote using keywords, or if you sell to buyers nationally or globally in addition to locally, Google Ads is for you. Small businesses may use Google’s reach through Google Ads, a simple-to-use cost-per-click (CPC) advertising platform.
Your business may generate advertisements that display in relevant Google search results ― including on smartphones ― and on connected websites by utilizing Google Ads. For example, if you own an ice cream parlor in Los Angeles, your advertisement would display when someone searches for an ice cream parlor in the area and search results for “ice cream,” “dessert,” or other keywords you designate.
You can modify and run advertising locally, nationally, or even globally at any time. Google Ads includes powerful reporting and analytics tools that enable you to track ad performance and verify that your campaigns are meeting your advertising objectives.
Google Analytics is a comprehensive, free tool that enables you to track traffic and visitor behavior in order to discover what is — and is not — benefiting your website in meeting its objectives. It displays various visitor statistics, including audience interaction, mobile, and social media traffic, and bounce rates. Also, it contains referral traffic information (the source of your visitors) to assist you in determining whether your marketing campaigns are effective and where they may be improved.
Once you’ve mastered Google Analytics, you can learn about your customers’ geographic areas, other websites they’ve visited, the devices they use, if they fulfilled a call to action on your site, and which parts of your site they’re departing the most.
You don’t need expensive productivity tools to run your business. Google Workspace — formerly G Suite — is an economical option that includes a streamlined suite of web-based office applications, cloud storage, and collaboration service. Gmail, Calendar, and Drive, which feature the office apps Docs, Sheets, and Slides, are all included. These platforms support desktop and mobile phones, provide offline support, and are secured by Google.
Google Workspace is available for as little as $6 per user per month. Each user receives 30GB of storage under the base plan. The higher-tier plans, which cost $12 or $18 per month, feature 2TB or 5TB of storage. Additionally, there is an enterprise option that includes limitless storage. For pricing details on that plan, you must contact Google’s sales staff.
If you’re a Gmail user, you’ll like that Google Workspace enables you to access your business email via the Gmail platform without using the @gmail.com extension. You can create a custom email address using the domain of your business, such as [email protected] This version of Gmail has 30GB of storage, Google search and security features, as well as calendar integration.
The calendar enables you to manage your schedule and organize your events, as the name implies. Meeting reminders and calendar synchronization are included, so you can check when team members are available or unavailable. Additionally, you can attach documents to events and embed event calendars on your company’s website, enabling clients to book appointments promptly.
This cloud storage and collaboration tool enables you and your team to securely save, share, and edit files over the web in real-time. The drive contains a suite of full-featured productivity programs, including Docs (a word processor), Sheets (a spreadsheet editor), and Slides (a presentation software). These services are available as standalone mobile applications from the Google Play Store and the Apple App Store for on-the-go access. This is an excellent communication tool for those that operate remotely.
Maximize Google Tools Today
Consider experimenting with these Google tools and observe how your online presence improves. Watchdog Business Tools offers the Audits and Systems Library to provide step-by-step guides that help implement Google Tools and to ensure best practices are in place. These ensure your marketing campaigns are operating at full capacity and bringing in all the leads that are available to you.
Most times, businesses that engage in marketing initiatives fail to hit their marks and decide digital marketing is a waste. They never stood a chance at meeting their goals because their campaigns were simply unguided. Don’t let that be your story, get a Watchdog in place.
Apart from using Google tools, it’s also good business practice to invest in marketing. Read our blog post on how a small business grew exponentially within a year.