Businesses grow because of their culture and the people that work there. Employees that share the company’s enthusiasm and desire can work wonders for the organization. However, a bad hire may cause significant damage to the business.
Reasons Why Businesses Hire Marketing Contractors
With the majority of people and employees confined to their homes, online businesses have exploded in popularity. Indeed, eCommerce sales increased by 104% in June 2020 compared to June 2019. So if your company did well in 2020, now is the best time to scale up operations on the front end — and one of the best methods to do it is to seek the assistance of marketing contractors.
Refresh Marketing Strategy
Gain a fresh new perspective on the business by hiring a fresh set of eyes. For example, if you are sure of your business’s quality but are having difficulty reaching more potential customers, it may be the right time to reassess your marketing plan.
By partnering with a marketing agency, one can gain an expert perspective and the ability to build a strong foundation for anything marketing-related. This may include developing new marketing materials to ensure a more consistent image and feel throughout your campaign or expanding the business’ reach through new platforms.
More Time For Other Important Things
To save time, businesses outsource their marketing initiatives. Any business’ marketing efforts are important, but it is understandable as a business owner if this is not your forte. By hiring a digital marketing agency, owners and other employees can have time and focus on what they’re good at and other important things they need to do as well.
Hiring an online marketing agency can save a company both time and money. Working with marketing contractors is proven to be cost-effective to accomplish actual results within a specific time limit. Yes, you may pay money initially, but when considering the cost of employees’ salaries, health care, benefits, and marketing tools, you can save more in the long run. Hiring a marketing agency eliminates all of these added expenses and simplifies budget management.
Get More Creative Ideas
Outsource creativity for unique concepts and ideas. Contracting marketing efforts require you to use outside creativity as well. It takes time and money to produce new ideas that will attract attention and help spread information about your brand. This is why getting a marketing agency to perform this for your company these days is becoming a norm.
Invest In The Future
Companies hire marketing contractors to stay ahead and have an advantage over the competition. Investing in effective marketing initiatives early on in a business will place it for future success. For a business to achieve new heights, one must act immediately! It can only improve from there, and by hiring a marketing contractor, you’re preparing and investing for the future.
How Can ‘Bad Hire’ Damage Your Business?
Every business is searching for exceptional people or agencies to recruit, but there is one thing no company wants: losing their star employees, time, money, and their most precious IP. This happens as a result of bad hires, whether they be coworkers, contractors, or managers.
Waste Of Time
A bad hiring decision could result in a loss of productivity since contractors who lack the necessary skills may struggle to work under pressure. Unproductivity would result in significant financial losses and slow completion of a job. Now, meeting with them regularly to discuss performance issues will consume time that could have been used in other areas productively.
Lose Money In Business Opportunities
New and regular customers will have high expectations from your business; an underperforming marketing contractor might make costly mistakes or miss important details, resulting in poor customer service. In addition, bad hires lack leadership skills and make no additional effort to establish client relationships or ensure customer satisfaction with their services.
Stolen Intellectual Property
A bad hire could damage your brand by negatively impacting employee morale. Once a company has a reputation for employing bad contractors, it becomes more difficult to attract talented ones. There is also a possibility that a bad hire would steal your company’s most precious intellectual property and use them to their advantage.
Ways To Avoid Hiring The Wrong Marketing Contractor
Selecting from different marketing agencies should be more than a matter of monetary terms. Trust is required when handing marketing efforts to a third party. They will manage your brand and the way you engage the audience as part of the contractor marketing services.
Therefore, a marketing agency can build or destroy your brand strategy. Conduct a due investigation to ensure that the contractor marketing company you choose provides high-quality services and reliable communication and reporting.
Identify Your Goals
The first step in choosing a marketing agency is to identify your goals. Be specific. Understanding your key performance indicators (KPIs) will provide the best marketing business for your needs. It will also offer the best marketing strategies for contractors and allow you to monitor their success throughout your relationship.
Consider Industry Expertise And References
When hiring a service, get references from people who have employed it. Hiring a marketing agency is no exception. Obtain references from similar companies and create a list of those that appear to be relevant to your needs.
Create A Shortlist Of Candidates
After identifying several marketing agencies that appear to match your targets and have expertise working with businesses identical to yours, create a shortlist of several prospects to review. From here, contact the agencies directly and inform them that you are considering hiring their services. Remember that there are a few more measures before signing an independent marketing contractor agreement.
Request Work Samples
Request samples of work from each candidate on your shortlist that is related to your requirements. For instance, if you require web development, request to view the websites of former clients. If you’d like them to handle your social media accounts, inquire about the handles of previous accounts they’ve managed.
Review Their Own Marketing Efforts
Analyze their website and social media platforms to acquire a sense of their content and their graphics and overall branding. If their digital formats appear to be professional and effective, there is a good chance that they can accomplish the same for your business. If not, you may question whether they truly possess the necessary expertise or skills.
Look At Customer Reviews Online
If you’re considering hiring a marketing agency already, check first if they have any online customer reviews or testimonials that can prove their expertise. A reputable one will have many reviews and will not try to hide them. If you cannot find any reviews, it may be risky to work with that company.
Ask For A Detailed Agreement
Marketing can be a complicated component of running a business; ensure that you understand what you’re paying for. This can be done by getting a detailed proposal or service agreement from the marketing agency. Inquire about the pricing breakdown of all services they will provide. The majority of reputable marketing companies will take care of this for you. If not, ask as to why they can’t provide one.
Scorecards To The Rescue
Avoid losing time and money hiring the wrong marketing contractor; Scorecards can help you choose the best one for your business objectives.
Implement these on your hiring interviews and stop putting your company and intellectual property at risk. Learn more about Watchdog Business Tools Scorecards.
Read our similar blog on How The Wrong Marketing Agency Can Ruin Your ROI