Every business and website owner aspires to rank higher on Google. The reasons are obvious: achieving the top spot (or even one of the top three places) would result in greater traffic to your website, visibility, and the possibility of sales, propelling your brand ahead of the competition.
Unfortunately, high rankings are rarely random. Even the most talented and knowledgeable marketers have difficulty achieving the top spot. So, how can a typical business owner expect to accomplish this remarkable achievement? This article about how to rank higher on Google is one of seven we’re publishing to help you succeed in digital marketing.
While there is no way to guarantee top rankings, let us explore strategies that anyone can apply to significantly boost their chances of achieving a high rank on Google.
1. Try Going Niche
Understanding the competitive landscape is critical to SEO success. As a small business owner, you do not want to compete with large businesses that appear to have an endless marketing budget. While it is always possible to outrank them, the likelihood is that you will wind up wasting your time and money.
This is why it is crucial to go niche. Instead of competing with major businesses for incredibly popular (and typically more general) keywords, drill down and establish yourself as a “big fish in a small pond.”
Bear in mind that this frequently entails adjusting your business’ focus from more general to more focused on products or services. Instead of exclusively offering basic home renovation services, you may consider specializing in “one-day bathroom renovations” or “custom kitchen makeovers.” These more narrow keyword phrases will almost certainly be easier to rank for, which means you can begin ranking much more quickly.
2. Use Realistic Keywords
Anyone may earn the #1 spot on Google by targeting the appropriate keywords. For example, if you optimized a page for “blue wubbie nubbie doll,” you could likely get the top position within a few days. However, would you want to rank for this phrase? Probably not, given that it isn’t even an actual product.
The point is that if you choose obscure keywords, ranking is very easy. Of course, we’re not interested in ranking for obscure keywords; we’re interested in ranking for those that people are actually searching for. Actual searches are entered into a browser by a user.
Utilize tools such as Google’s Keyword Planner or KeywordTool.io to identify relevant keywords that receive a reasonable amount of traffic yet face low competition. Once your website gains some authority and you rank higher on Google for a few low-competition keywords, you can always go to more competitive keywords that will generate more traffic.
3. Optimize Every Piece Of Content
After you’ve “gone niche” and selected simpler keywords, it’s time to include them in strategic places on your page. While you do not want to overdo your keywords, it is critical to incorporate them into your content in various ways. Most significantly, concentrate on incorporating them into your:
- Title tags
- Headings: H1, H2, etc.
- Alt image tag and image captions, where possible throughout your content
Remember that Google (and your readers) prefer comprehensive content that covers the topic thoroughly. While it is critical to incorporate your keywords into your content, this is not an alternative for writing longer, more in-depth articles that truly do justice to the subject.
4. Fill Your Site With Lots Of Content
The Content Marketing Institute reports that most B2B companies currently incorporate content marketing into their marketing strategy. This entails utilizing various content types — blog posts, webinars, newsletters, infographics, and videos, among others — to attract new customers.
If you want to get high Google rankings, you certainly must update your site’s content regularly. However, do not simply add content for the sake of adding content; instead, offer valuable, high-quality information that benefits your customers and prospects.
This type of content will benefit you in two major ways. First, more content equates to more keywords, which means that Google has a greater chance of returning your site in the search results. Second, the more content you publish, the more links you generate. Additionally, having a lot of information encourages people to stay on your site longer. Win-win!
5. Get Links To Your Site
Links continue to be significant for SEO. Indeed, inbound links are the single most essential factor in getting high Google ranks, according to Moz.
Several ways for acquiring links to your website include the following:
- Adding your website to local business directories and review sites such as TripAdvisor, Yelp, and Google My Business.
- Guest posting on popular niche websites. Even if your post or bio does not receive a followed link, the higher visibility you gain makes it worthwhile.
- Creating content that will thrive and that other bloggers and journalists will want to link to (e.g., How-to posts, guides, tutorials, etc.)
- Checking industry websites for broken links and demanding that they be replaced with links to your site.
- Obtaining free PR (as well as mentions and links) via HARO.
Get The Rank Your Business Deserves!
By focusing on the right keywords and demographics and optimizing Google My Business, you are able to grow and scale. Partnering with the right marketing agency can help you outsource this task. But choose carefully! Not all digital marketing agencies are built the same.
Working with the wrong agency, vendor, or new employee can leave you wanting if they aren’t up to the task. With Watchdog Business Tools Scorecards, you will be able to objectively make the right hire every single time.
Then, with Audits, you can help keep them on track with all the best practices. Growing and scaling alongside a Watchdog is just a few steps away.
Learn how to use Google Tools. Read our previous blog post to learn more!